Posts bySoAmpli

Organic versus paid social media – what you need to know for your marketing budgets

It’s a debate that’s continued since we first connected as friends with Tom at MySpace… how much should you be spending when it comes to social media? The truth is there’s never a one-size-fits-all answer. For some marketers, they like to plough the majority of their social budget into paid-for, scheduled activity to ensure they’re
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Putting CDS under the spotlight

It’s time to hand over the reins to the many exciting brands we’re proud to work with in our client portfolio. So, here is everything you need to know about James Fraser, Business Development Manager at CDS, as the enterprise delves into how they effectively utilise social media and what employee advocacy means to them…
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Guide: Four ways to create a killer comms strategy – download today!

Content marketing has always been a high priority for organisations to master when attracting prospects and engaging existing customers. And many of us can’t escape an article – throughout what has been a turbulent year – without someone making reference to how ‘communication is now more important than ever before’. But it is true. Effective
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Why employee advocacy is vital for modern-day HR leaders

Staff wellbeing and engagement have never been more important for businesses as workforces across the globe strive to battle on throughout an unforgiving climate. Motivation and productivity go hand-in-hand with an employee’s performance and if they feel undervalued and unappreciated by their organisation, that could soon cause a downward spiral towards an extremely poor company
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Four advantages of using SoAmpli

If you’re an organisation exploring the power of social selling and sharing platforms, you will typically be looking for speed, simplicity, and ways to source relevant content that speaks to your industry. When posting on social media, it’s therefore important to have a tool that helps your teams to easily and effectively engage with your
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SoAmpli Meets… Rae Evans, senior marketing and sales executive at Solutionize Global

It is now time for Rae Evans to take the hotseat in our popular Q&A series! Chatting to Solutionize Global’s fantastic social media whizz, we discussed how online comms should be built around empathy and why brands have to tap into the powers of Employee Advocacy. Check out her brilliant insight here… Summarise your role
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SoAmpli Meets… Jess Valenghi, team and client manager at Pick & Mix Marketing

For the next instalment of our popular Q&A series, we caught up with Jess Valenghi to talk all-things social media. She discusses the true value of engaging content, killer social advertising campaigns, and why organisations need a strong online voice now more than ever. Here’s her crucial insight… Summarise your role and what Pick &
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Guest blog: 4 ways to create a killer content strategy

As a modern-day marketer, content is king – and the multichannel methods used are critical in how to engage with customers in order to create lead generation opportunities. A comms plan is an important part of building those online conversations and driving brand recognition, but it’s important to understand that it won’t be an overnight
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Using social media to keep communicating – and controlling the message

As billions of social media users scroll through their newsfeeds – now more than ever before – it’s important for organisations continue to utilise their online voice when it’s needed the most. During the pandemic, online activity has seen a dramatic uplift as self-isolators and people working from home fire up their remote Wi-Fi connection.
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Personal development webinars – sign up for free

It’s a bit derailing for marketers as many organisations reassess their marketing spend during these uncertain times, in order to lessen the pressure on bottom line. We completely understand (believe us!) That’s why we want to try and stick to ‘business as usual’ as much as humanly possible during such critical moments. As such, we’ll
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Four reasons why charity marketers need a strong social media presence

There’s never been a greater time to be thinking about the impacts the current climate is having on everyone. And as organisations and individuals across the globe continue to try and make everything ‘business as usual’, there is a huge amount of pressure on charities that desperately need help to weather the Coronavirus outbreak. According
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Case study: British Heart Foundation

Here’s how a charity transformed its social media activity to empower customers and staff… The British Heart Foundation funds over £100 million of research each year into heart and circulatory diseases – and the things that cause them. Gleaning such vital, and often life-saving, information enables the organisation to promise future preventions, treatments and cures.
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The 7 questions you should ask in a social sharing platform demo

As billions of social media users update their networks by the second, it’s easy for organisations to get lost in online noise – especially if they’re struggling to post regularly with relevant content. For many businesses, they might have social media scheduling tools set-up to help relieve those time-sensitive stresses and strains as they tackle
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SoAmpli Meets… Amy Wright, content marketer and SEO consultant

We’re always on the hunt for experts in the world of social media as we continue to evolve our communication methods in a digital-first era. So, we wanted to gather even more insight for our blog – and that’s why we got into a conversation with Amy Wright, a fantastic advocate for achieving commercially savvy
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Company versus a personal brand – who reigns supreme?

With 45% of the population on social media, such platforms are proving to be a dominant form of communication, promotion and a commercially-savvy lead generation tool. In today’s digitally-led world, enterprises are constantly trying out new ways to innovatively engage with customers and prospects. Whether through visually striking imagery, online competitions, polls, videos or quality
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Four ways gamification can motivate employees

Modern-day tech organisations want to continue to build a happy, collaborative and productive working environment where staff feel they’re vitally important to the firm’s commercial success. With no two days ever the same in a rapidly evolving sector such as digital, many colleagues almost expect their enterprises to keep up and provide an encouraging atmosphere
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