Posts bySoAmpli

SoAmpli is now available for free during COVID-19

Our social selling platform that empowers employees to share valuable content online is being offered for free to Coronavirus-struck businesses. As enterprises battle the latest wave of uncertainty – which includes a three-week UK government lockdown – SoAmpli wants to help as many organisations as possible as they navigate unchartered waters. Allowing companies to plug
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Personal development webinars – sign up for free

It’s a bit derailing for marketers as many organisations reassess their marketing spend during these uncertain times, in order to lessen the pressure on bottom line. We completely understand (believe us!) That’s why we want to try and stick to ‘business as usual’ as much as humanly possible during such critical moments. As such, we’ll
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Four reasons why charity marketers need a strong social media presence

There’s never been a greater time to be thinking about the impacts the current climate is having on everyone. And as organisations and individuals across the globe continue to try and make everything ‘business as usual’, there is a huge amount of pressure on charities that desperately need help to weather the Coronavirus outbreak. According
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Case study: British Heart Foundation

Here’s how a charity transformed its social media activity to empower customers and staff… The British Heart Foundation funds over £100 million of research each year into heart and circulatory diseases – and the things that cause them. Gleaning such vital, and often life-saving, information enables the organisation to promise future preventions, treatments and cures.
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The 7 questions you should ask in a social sharing platform demo

As billions of social media users update their networks by the second, it’s easy for organisations to get lost in online noise – especially if they’re struggling to post regularly with relevant content. For many businesses, they might have social media scheduling tools set-up to help relieve those time-sensitive stresses and strains as they tackle
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SoAmpli Meets… Amy Wright, content marketer and SEO consultant

We’re always on the hunt for experts in the world of social media as we continue to evolve our communication methods in a digital-first era. So, we wanted to gather even more insight for our blog – and that’s why we got into a conversation with Amy Wright, a fantastic advocate for achieving commercially savvy
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Company versus a personal brand – who reigns supreme?

With 45% of the population on social media, such platforms are proving to be a dominant form of communication, promotion and a commercially-savvy lead generation tool. In today’s digitally-led world, enterprises are constantly trying out new ways to innovatively engage with customers and prospects. Whether through visually striking imagery, online competitions, polls, videos or quality
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Four ways gamification can motivate employees

Modern-day tech organisations want to continue to build a happy, collaborative and productive working environment where staff feel they’re vitally important to the firm’s commercial success. With no two days ever the same in a rapidly evolving sector such as digital, many colleagues almost expect their enterprises to keep up and provide an encouraging atmosphere
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How to measure social selling

Lead generation via social media has often been seen as a secondary goal by many businesses with some firms solely using channels to boost brand recognition and increase following. While these goals can offer value in their own right – and shouldn’t be discounted in today’s evolving digital landscape – organisations can now access a
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SoAmpli Presents: An Interview with Edwin Amerman, Duck Creek Technologies

In August of 2017, Boston-based Duck Creek Technologies selected the SoAmpli platform to power their company-wide social selling programme. Since then they have seen impressive results. These include: Sharing over 9,700 posts to social media Reaching over 9.1 million people on social media Generating over 71,350 click-throughs on content shared from SoAmpli In the third instalment of our
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How to activate your sales team on social media

It wasn’t that long ago when the only ways to generate a new sales lead were to speak to prospects on the phone or book face-to-face meetings to discuss your products and services. However, for today’s sales professional, that’s no longer the case. Technology and the internet have vastly changed the way in which we
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20 departmental benefits to employee brand advocacy

Companies benefit from employee brand advocacy programmes through amplified reach, increased customer loyalty and higher lead generation, but what’s in it for the rest of the organisation? Employees from every department gain value from participating in an advocacy programme, though it’s usually the customer-facing teams that benefit the most. That said it leads to benefits
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Job Opening – Team Assistant!

Are you looking to join an exciting start-up and gain valuable experience? We have good news for you! We’re looking for a Team Assistant to join us in Shoreditch as soon as possible. SoAmpli is an award-winning London start-up based in Shoreditch. The company has grown over the last three years, taking on new and
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Social Media for Financial Services: An interview with Georgios Ercan from Dolfin

In January 2017 Dolfin selected our award-winning lead generation platform for the company’s latest innovative marketing initiative. Since then they have achieved some incredible results: 15% of traffic to the Dolfin website now comes from SoAmpli 2,947 posts shared to social media 3,165,090 people reached on social media 26,788 click throughs generated from content shared
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The British Heart Foundation Expands Partnership with SoAmpli to Include Thousands of Retail Staff and Volunteers

The British Heart Foundation expands partnership with SoAmpli to include thousands of retail staff and volunteers! The British Heart Foundation, the single biggest funder of cardiovascular research in the UK, chose SoAmpli as their key technology provider in 2016 for a new and exciting social advocacy programme. The team at the BHF were looking for an easy
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How to Speed Up Lead Generation In 2018

Your sales team should be focusing their time on nurturing current prospects to close the sale. However, a crucial component to consistent sales in your business is to always be thinking about the next one as well. Otherwise, every time a sales representative closes a deal, they need to start chasing down a new customer
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“The concept of influencers doesn’t apply only to Instagrammers or Mummy bloggers”. Interview with Neal Schaffer

Not too long ago, we had the pleasure of sitting down with international social selling and influencer marketing expert Neal Schaffer to discover how his passion for social selling was born and what his social media routine looks like, as well as discuss his top suggestions for B2B businesses looking to step up their social media
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“Companies should not put social media in silos”. Interview with Neal Schaffer

When we first launched SoAmpli back in 2014, few people were familiar with the concept of social selling, employee advocacy or influencer marketing for B2B brands. The number of such company-wide programmes was limited, and organisations that wanted to increase brand awareness while helping sales teams find more prospects and move conversations down the funnel
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Twitter & LinkedIn: The Perfect Social Selling Match

When harnessed properly, Social media is a salesperson’s best friend   There is one thing that social media is absolutely brilliant for: Identifying and developing sales leads, by helping you: 🚀 Better understand your prospects’ and clients’ challenges 🚀 Offer content, services or products when your prospects really need them When thinking about using social
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How to Use Video to Rock Social Selling [INFOGRAPHIC]

Mobile video consumption is currently growing by 100% every year. This is the kind of statistic that really showcases how fast our consumer habits are changing. In this landscape, it’s no surprise that more and more social media channels are trying to reinvent themselves as video hosting platforms, with most of them offering YouTube-like functionalities to
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What your Twitter behaviour can teach you

When we spend a lot of time trying to craft awesome and witty tweets, we start to think that the most interesting thing about them is the message they contain. But that’s not the whole story… When properly analysed, tweets can tell a story well beyond their character limit (whether you’re thinking of the old
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Fuel your sales with real-time data

It’s one of those days where you’ve sent out a good amount of sales emails and made enough calls to make your mobile phone provider say “ka-ching!”. But you want more. You want more prospects, you want more leads. Where can you find them? For a while, you’ve been hearing that social media is the
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Solving the Hashtag Dilemma

Since Chris Messina, a social technology expert, came up with the very first hashtag on Twitter in August 2007, hashtags have become an intrinsic part of social media life. From Twitter, they have taken most social media networks by storm. Although the concept is the same on every platform (use hashtags to place your post under a larger ‘thematic
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SoAmpli Spotlight: Marketing a Startup

For the second instalment of our “Meet the team” series, we spoke to Margherita Maspero, aka Maggie. Maggie is employee nº1 of SoAmpli and our Senior Marketing Manager. Having been the pillar of our Marketing and Comms for the past three years, she is the voice of SoAmpli and our Social Media Dragon Slayer 🔥🐉 We
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How long does your content last on Social Media?

Social media never sleeps… A big challenge when developing your personal brand on social media is figuring out how often to post to different channels. The number of connections you have on each social channel is different, and Social Media companies update their algorithms constantly, changing the rules that determine who will see your posts, and when. The infographic below shows you how long – on average
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