Posts bySoAmpli

The British Heart Foundation Expands Partnership with SoAmpli to Include Thousands of Retail Staff and Volunteers

The British Heart Foundation expands partnership with SoAmpli to include thousands of retail staff and volunteers! The British Heart Foundation, the single biggest funder of cardiovascular research in the UK, chose SoAmpli as their key technology provider in 2016 for a new and exciting social advocacy programme. The team at the BHF were looking for an easy
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How to Speed Up Lead Generation In 2018

Your sales team should be focusing their time on nurturing current prospects to close the sale. However, a crucial component to consistent sales in your business is to always be thinking about the next one as well. Otherwise, every time a sales representative closes a deal, they need to start chasing down a new customer
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“The concept of influencers doesn’t apply only to Instagrammers or Mummy bloggers”. Interview with Neal Schaffer

Not too long ago, we had the pleasure of sitting down with international social selling and influencer marketing expert Neal Schaffer to discover how his passion for social selling was born and what his social media routine looks like, as well as discuss his top suggestions for B2B businesses looking to step up their social media
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“Companies should not put social media in silos”. Interview with Neal Schaffer

When we first launched SoAmpli back in 2014, few people were familiar with the concept of social selling, employee advocacy or influencer marketing for B2B brands. The number of such company-wide programmes was limited, and organisations that wanted to increase brand awareness while helping sales teams find more prospects and move conversations down the funnel
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Twitter & LinkedIn: The Perfect Social Selling Match

When harnessed properly, Social media is a salesperson’s best friend   There is one thing that social media is absolutely brilliant for: Identifying and developing sales leads, by helping you: 🚀 Better understand your prospects’ and clients’ challenges 🚀 Offer content, services or products when your prospects really need them When thinking about using social
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How to Use Video to Rock Social Selling [INFOGRAPHIC]

Mobile video consumption is currently growing by 100% every year. This is the kind of statistic that really showcases how fast our consumer habits are changing. In this landscape, it’s no surprise that more and more social media channels are trying to reinvent themselves as video hosting platforms, with most of them offering YouTube-like functionalities to
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What your Twitter behaviour can teach you

When we spend a lot of time trying to craft awesome and witty tweets, we start to think that the most interesting thing about them is the message they contain. But that’s not the whole story… When properly analysed, tweets can tell a story well beyond their character limit (whether you’re thinking of the old
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Fuel your sales with real-time data

It’s one of those days where you’ve sent out a good amount of sales emails and made enough calls to make your mobile phone provider say “ka-ching!”. But you want more. You want more prospects, you want more leads. Where can you find them? For a while, you’ve been hearing that social media is the
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Solving the Hashtag Dilemma

Since Chris Messina, a social technology expert, came up with the very first hashtag on Twitter in August 2007, hashtags have become an intrinsic part of social media life. From Twitter, they have taken most social media networks by storm. Although the concept is the same on every platform (use hashtags to place your post under a larger ‘thematic
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SoAmpli Spotlight: Marketing a Startup

For the second instalment of our “Meet the team” series, we spoke to Margherita Maspero, aka Maggie. Maggie is employee nº1 of SoAmpli and our Senior Marketing Manager. Having been the pillar of our Marketing and Comms for the past three years, she is the voice of SoAmpli and our Social Media Dragon Slayer 🔥🐉 We
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How long does your content last on Social Media?

Social media never sleeps… A big challenge when developing your personal brand on social media is figuring out how often to post to different channels. The number of connections you have on each social channel is different, and Social Media companies update their algorithms constantly, changing the rules that determine who will see your posts, and when. The infographic below shows you how long – on average
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SoAmpli Spotlight: Customer Success

For the first instalment of our “Meet the team” series, we spoke to Charlotte Smith, aka Charlie. Charlie is the heart and soul of our Customer Success team and works with tens of clients from a variety of industries. Charlie is the go-to person if you have a question about our product, not only does
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How to live-tweet like a pro

Drop your business cards and grab your phone… let us walk you through the art of Live Tweeting! Ever since Twitter became part of the mainstream, the practice of ‘live-tweeting’ has become a very popular way to leverage industry events and conferences. Posting real-time comments about a talk or a debate on Twitter while the event
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The 3 Golden Rules of LinkedIn Engagement

LinkedIn recently joined the social media big league with a revamped newsfeed and some exciting new features (including, most recently, the ability to upload native videos onto the platform), giving salespeople even more opportunities to connect with prospects and clients. This new found maturity means it is more similar to other social media networks we’ve grown to know and
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Boston-based Duck Creek selects SoAmpli for innovative B2B social selling programme

Boston-based Duck Creek Technologies have selected the SoAmpli platform to power their company-wide social selling programme. A leading provider of property and casualty (P&C) insurance software and services, Duck Creek’s tech is used by thousands of insurers of all sizes worldwide, including the likes of Geico, AON, AmBank Group and Progressive. As a B2B tech supplier,
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How to Boost Your Online Influencer Engagement: The Easy Way

We’ve all come across them online. People with a large follower base who have become particularly influential in their industry because of the opinions, experiences and insights that they share on social media. Interacting with these individuals, usually known as ‘influencers’, can help you tap into new and highly engaged audiences, raise your online profile, gain new followers and
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DAZN selects SoAmpli to boost brand awareness globally

DAZN, the live sports streaming service, has selected our social selling platform SoAmpli to power their social media activation programme, for employees, clubs and fans. With over 8,000 live events a year per market and four worldwide offices, DAZN is part of Perform Group, the leading digital sports content and media group. The SoAmpli platform
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The role of Social Selling in Employer Branding

If there is one thing job candidates are becoming better and faster at, that’s gathering information on social media about companies they might want to work for. From friends of friends who work at an organisation, to Instagram photos showcasing glimpses of company culture and life, there are a number of ways for recruits to
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What makes a brand ‘human’?

Let’s face it, it’s not too unusual to run into corporate communications that feel impersonal and distant from a customer’s point of view. So, it’s no coincidence that agencies use the word ‘humanising’ over and over again when providing advice on brand messaging. Putting aside any possible scepticism towards the seemingly volatile concept, humanising customer
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The Ultimate What, Why and How of Social Selling

With so many people talking about social selling and its “powers”, there is also a lot of (often uninformed) noise to cut through. Large conversations usually carry the risk of huge misunderstandings, a little like Chinese whispers. The more people get in contact with soundbites about social selling, the less clear it becomes what this
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SoAmpli Advisor Spotlight: Jaunt VR International’s General Manager Dominic Collins

For the second interview of our Advisor Spotlight series, we’ve sat down with digital marketing leader Dominic Collins. Dom has spent his career driving the digital transformation of huge companies like Sky, Autotrader, Orange and EE, where he has undertaken multiple senior positions with great creativity and commercial success. Since 2015, he’s been immersed in
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Investment firm Dolfin selects SoAmpli to support ambitious growth plans

Independent investment firm Dolfin has selected our award-winning social selling platform for the company’s latest innovative marketing initiative. Headquartered in London, with offices in Amsterdam and Valetta, Dolfin is characterised by its digital agility and a forward-thinking approach. It specialises in providing custody, trading and asset management to financial advisers, institutions and private clients. The
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“Companies don’t have great ideas, people do”. Interview with Rachel Miller of All Things IC

Employee engagement strategies, corporate messaging platforms, new generations at work, Enterprise Social Networks, the rising role of social media. The number of trends and discussions internal communication professionals need to be aware of is constantly growing. In this fascinating landscape, Rachel Miller has become something of a household name in the industry. After beginning her career
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10 Social Selling stats every sales team should know

In our highly digitised world, social media has become an essential tool for sales teams in all sectors. As an ever-increasing number of sales experts agree on, using social media to find prospects and strengthen relationships with clients is an extremely effective strategy, which has become known as Social Selling. Despite this, a lot of companies
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Cielo Talent selects SoAmpli platform for innovative marketing programme

Cielo Talent, the world’s leading strategic Recruitment Process Outsourcing partner, has selected award-winning social selling platform SoAmpli to support the company’s new social media marketing initiative. Cielo’s dedicated recruitment teams primarily serve clients in the financial services, consumer brands, technology and media, engineering, life sciences and healthcare industries. The company’s global presence includes 2,000 employees,
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SoAmpli is the platform of choice for Rentokil Initial’s global social selling programme

London-based startup SoAmpli has been chosen by Rentokil Initial, the world’s leading Pest Control and Hygiene services company, as the technology of choice for the company’s global social selling programme. Following a highly successful six-month pilot in the UK, US and Australia, the SoAmpli social selling platform will be rolled out to Rentokil Initial’s sales
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