It’s a bit derailing for marketers as many organisations reassess their marketing spend during these uncertain times, in order to lessen the pressure on bottom line.
We completely understand (believe us!)
That’s why we want to try and stick to ‘business as usual’ as much as humanly possible during such critical moments.
As such, we’ll be joining marketing automation platform Force24 to host personal development webinars for you every single day of the week – with the first one going live yesterday (23rd March) – from 12pm-1pm.
Our commercial director, Nick Washbourne, takes on the mantle on Friday, 27th March to discuss the powers of employee advocates.
Hopefully these sessions will help towards supporting marketers – and their organisations – as we try to navigate our way through unprecedented times, together.
Here’s a snippet of what to expect on each day:
Tuesday, 24th March
Adam Oldfield, managing director of Force24, will be back online to run through a presentation that he recently delivered at the Digital City Festival in Manchester.
Taking marketers through a step-by-step process to master a savvy integrated campaign, Adam will also underline how professionals can utilise Force24’s content exposure policy – and how to create their own.
Wednesday, 25th March
Want to learn how to ‘12x your marketing ROI’? This webinar should help. Adam is set to take marketers through how to refine outbound marketing campaigns in order to drive revenue.
Even if this is already being done within your own organisation, it’s worth a sense-check. Attendees will also be given a useful guide to takeaway too.
Thursday, 26th March
Later in the week, marketers can log on with strategic automation consultant James Skellington to understand customer engagement curves.
Knowing how to leverage these should enable content and campaigns to be tailored around critical insight to ensure they remain relevant – and are sent at the times when people are most engaged.
Friday, 27th March
To complete the week, our very own Nick will be front and centre speaking about how best to maintain business continuity during an ever-evolving climate.
Organisations can find out how to utilise the power of employee advocacy to reach key audiences – with the correct messages – and get added value from their teams.
To find out more details, and register your interest, visit: https://soamp.li/cyUg
If you missed Monday’s session, download Adam’s slides here.