Category: Multichannel Marketing

SoAmpli Meets… Rae Evans, senior marketing and sales executive at Solutionize Global

It is now time for Rae Evans to take the hotseat in our popular Q&A series! Chatting to Solutionize Global’s fantastic social media whizz, we discussed how online comms should be built around empathy and why brands have to tap into the powers of Employee Advocacy. Check out her brilliant insight here… Summarise your role

Guest blog: 4 ways to create a killer content strategy

As a modern-day marketer, content is king – and the multichannel methods used are critical in how to engage with customers in order to create lead generation opportunities. A comms plan is an important part of building those online conversations and driving brand recognition, but it’s important to understand that it won’t be an overnight

Using social media to keep communicating – and controlling the message

As billions of social media users scroll through their newsfeeds – now more than ever before – it’s important for organisations continue to utilise their online voice when it’s needed the most. During the pandemic, online activity has seen a dramatic uplift as self-isolators and people working from home fire up their remote Wi-Fi connection.