Getting to know… Micha Nielsen, operations director

We’re as renowned for our people as we are for our tech. So, once a month, we put a member of our team in the spotlight to learn more about their role, why they’re good at it, and what their advice is for the wider world of marketing…

1. Summarise your role in one paragraph

Not quite possible! However, the most important part of my job is to make sure we consistently deliver a great product to our clients and – through feature requests – improve our platform in any way that can be of help to our users.

2. What’s your favourite part of the job?

Seeing the difference an automation platform like SoAmpli can make for teams – both marketing and non-social savvy teams. It’s great to see that, through our platform, they have found the confidence to start building an online personal brand, all the while helping their marketing team build brand awareness and increasing the ROI on their social media strategy.

3. Which one word would your colleagues use to describe you?


4. And the word you think best describes SoAmpli?


5. Why do you personally think SoAmpli stands out from competitors?

We have managed to pack a lot of key features into an easily accessible platform. Neither admins nor advocates need hours of training to use SoAmpli – and that makes it very easy to implement for teams, regardless of their size.

Our support should, of course, also be mentioned – we get back to clients within a few minutes – so there are no waiting hours, or days, for a team member to reach out and help users.

6. The phone rings and it’s your dream client… who would it be?

I personally love working with charities. Mental health charities like Mind have a special place in my heart, so if they were to give us a call I would be over the moon!

7. What’s your favourite feature within SoAmpli’s platform?

The Leaderboard. I’m quite competitive by nature and it’s like a daily game between colleagues, so I always keep an eye on it!

8. Companies often talk about their company culture, how can SoAmpli help with employee engagement?

Our ‘like’ and ‘comment’ internal communication features make it really easy for colleagues to encourage and support each other when posting on social media. If you see a post you really like, give it a ‘heart’ or leave a nice comment – it’s a great way to show your appreciation for a colleague’s input.

9. What is the biggest challenge facing the social media industry over the next 12 months?

Social media has been a bit like the ‘Wild West’ when it comes to what can and can’t be done. However, as an authentic and honest brand we have a duty of care to ensure everything shared is compliant – using a platform with a content approval process is absolutely key in maintaining trust.

10. And your top social selling hack?

It’s all about consistency and timeliness. Sharing once or twice won’t make you a social selling ‘star’, neither will sharing at the wrong times because content has a very limited lifespan – especially on Twitter.

Get a system in place so you’re active across your social channels at the right times, in order to reach your target audience when they’re most engaged.

SoAmpli turns sales teams into social selling stars, increasing sales and powering brands. Sounds interesting? Let’s have a chat: