Category: Social Selling

Organic versus paid social media – what you need to know for your marketing budgets

It’s a debate that’s continued since we first connected as friends with Tom at MySpace… how much should you be spending when it comes to social media? The truth is there’s never a one-size-fits-all answer. For some marketers, they like to plough the majority of their social budget into paid-for, scheduled activity to ensure they’re