Category: Social Selling

How to measure social selling

Lead generation via social media has often been seen as a secondary goal by many businesses with some firms solely using channels to boost brand recognition and increase following. While these goals can offer value in their own right – and shouldn’t be discounted in today’s evolving digital landscape – organisations can now access a

How to activate your sales team on social media

It wasn’t that long ago when the only ways to generate a new sales lead were to speak to prospects on the phone or book face-to-face meetings to discuss your products and services. However, for today’s sales professional, that’s no longer the case. Technology and the internet have vastly changed the way in which we

Social Media for Financial Services: An interview with Georgios Ercan from Dolfin

In January 2017 Dolfin selected our award-winning lead generation platform for the company’s latest innovative marketing initiative. Since then they have achieved some incredible results: 15% of traffic to the Dolfin website now comes from SoAmpli 2,947 posts shared to social media 3,165,090 people reached on social media 26,788 click throughs generated from content shared