More than 500 million users are uploading images, videos, GIFs and more to their Instagram stories every day. So, when Twitter launched similar ‘fleets’ functionality last year, could they deliver the same level of success… or do even better than their photo-led social media counterparts? If you’re still wondering what fleets are, have a look
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As a regular reader of our blog, you’ll know we love a good ‘stat attack’. So, what better place to start than with this figure… there are over 1 billion Instagram users worldwide – wow! It’s a platform that’s over 10 years old and has some of the biggest global stars and brands who use
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With 740 million members spanning over 200 countries worldwide, it’s easy to see why brands and employees want to leverage their voice via the free social media platform, LinkedIn. But when you’re stumped for something to say or you’re not sure exactly how to share it with your customers and prospects, what’s the solution? Whether
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It’s a debate that’s continued since we first connected as friends with Tom at MySpace… how much should you be spending when it comes to social media? The truth is there’s never a one-size-fits-all answer. For some marketers, they like to plough the majority of their social budget into paid-for, scheduled activity to ensure they’re
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