Category: Social Selling

How to measure social selling

Lead generation via social media has often been seen as a secondary goal by many businesses with some firms solely using channels to boost brand recognition and increase following. While these goals can offer value in their own right – and shouldn’t be discounted in today’s evolving digital landscape – organisations can now access a
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How to activate your sales team on social media

It wasn’t that long ago when the only ways to generate a new sales lead were to speak to prospects on the phone or book face-to-face meetings to discuss your products and services. However, for today’s sales professional, that’s no longer the case. Technology and the internet have vastly changed the way in which we
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Social Media for Financial Services: An interview with Georgios Ercan from Dolfin

In January 2017 Dolfin selected our award-winning lead generation platform for the company’s latest innovative marketing initiative. Since then they have achieved some incredible results: 15% of traffic to the Dolfin website now comes from SoAmpli 2,947 posts shared to social media 3,165,090 people reached on social media 26,788 click throughs generated from content shared
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