Category: Employee Advocacy

20 departmental benefits to employee brand advocacy

Companies benefit from employee brand advocacy programmes through amplified reach, increased customer loyalty and higher lead generation, but what’s in it for the rest of the organisation? Employees from every department gain value from participating in an advocacy programme, though it’s usually the customer-facing teams that benefit the most. That said it leads to benefits

What makes a brand ‘human’?

Let’s face it, it’s not too unusual to run into corporate communications that feel impersonal and distant from a customer’s point of view. So, it’s no coincidence that agencies use the word ‘humanising’ over and over again when providing advice on brand messaging. Putting aside any possible scepticism towards the seemingly volatile concept, humanising customer