It’s time to hand over the reins to the many exciting brands we’re proud to work with in our client portfolio.

So, here is everything you need to know about Marcus Brew, managing director of UNTHA UK, as the enterprise delves into how they effectively utilise social media and what employee advocacy means to them…

1. Describe your company in your own words

We’re part of a global organisation celebrating 50 years of manufacturing industrial shredders for some of the world’s most exciting waste management, recycling and alternative fuel operators.

2. And why is social media important for your brand?

For many reasons. We believe in communicating with our customers in the way they wish to be spoken to. We’ve continued to ask them how they want to hear from us, over the years, and a number have always said they’d like to receive bite-sized updates, particularly via Twitter and LinkedIn.

We’ve therefore built up our presence on these platforms, sharing everything from company announcements and light-hearted team news, to technical advice, video-led project insights, hard-hitting industry developments and often outspoken opinions.

This doesn’t just allow us to keep in touch with the people who matter to us the most. It also forms a key part of us shaping an ambassadorial stance to working with the environmental sector. There are a number of businesses within our world, who focus purely on the machine sale. There’s far more to UNTHA UK than that.

3. Why did you choose SoAmpli?

The expertise of our people is one of our key differentials as a business, and SoAmpli gives them a louder voice in a crowded space. We want them to be heard.

4. Describe our social sharing and employee advocacy platform in one word?


5. And your favourite feature?

I’m tempted to say the leaderboard, as who doesn’t love a bit of friendly competition! However, I think the stats summary page is the most important. As a business, we love data, and this section of the platform provides important, measured insight into what’s working, where we can learn something new, who deserves a particularly big pat on the back, and how worthwhile everyone’s contribution really is.

6. What’s your biggest challenge as an organisational leader?

There have been too many to mention since the outbreak of COVID-19, but I think as a team we fared well because we have a strong culture and a robust digital infrastructure which meant we could shift to remote working quite easily.

As a leader in our industry, it is difficult competing with businesses who sell purely on the basis of price. We know our machines excel in terms of what they’re engineered to do, and consequently they won’t always come with the smallest price tag. But this is our opportunity too.

We’re not here to sell a machine. We’re here to work with customers to truly understand their problems, and earn their trust so we’re better placed to devise solutions. These solutions should have the potential to achieve both commercial and environmental gains.

We’ve shaped our team’s KPIs around this philosophy and this now drives what we do. Not everyone likes this way of working, especially if it’s not what they’re used to, so the process of managing change isn’t always easy. But the waste and recycling industry is fast-paced and rich with innovation, so that ongoing change is important.

7. And what do you love most about your job?

I still get a kick out of commissioning a plant and seeing it turn materials that most people would simply consider ‘rubbish’, into a valuable resource that can be reused, recycled or recovered for energy.

8. Do you have any specific social media and employee advocacy goals for the next 12 months?

We are shaping the profiles of different ‘go to’ experts within our team, so that a number of our most talented employees get the recognition they deserve.

9. What’s the top skill that a firm needs so that it can truly engage on social media?

Less a skill, more a trait – authenticity.

10. And your must-know social media tip?

Listen as much as – if not more than – you talk!

SoAmpli turns sales teams into social selling stars, increasing sales and powering brands. Sounds interesting? Let’s have a chat: