It’s been more than 10 years since Jack Dorsey, co-founder of Twitter, sent out the first Tweet in history. Since then, the US-born social media platform has been growing exponentially, becoming a fundamental tool for starting conversations, sourcing information, blasting news updates and connecting people from all over the world. Over the last few years,
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It should’t come as a surprise that, as social media communications become more and more entwined with our daily lives, salespeople everywhere are looking to connect with prospects online to build relationships and, ultimately, close more deals.
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Although salespeople using social media as part of their sales techniques outsell 78% of their peers, as many as 2 out of 3 companies have no social media strategy for their sales organisations whatsoever.
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