Monthly Archives: April 2020

Guest blog: 4 ways to create a killer content strategy

As a modern-day marketer, content is king – and the multichannel methods used are critical in how to engage with customers in order to create lead generation opportunities. A comms plan is an important part of building those online conversations and driving brand recognition, but it’s important to understand that it won’t be an overnight
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Using social media to keep communicating – and controlling the message

As billions of social media users scroll through their newsfeeds – now more than ever before – it’s important for organisations continue to utilise their online voice when it’s needed the most. During the pandemic, online activity has seen a dramatic uplift as self-isolators and people working from home fire up their remote Wi-Fi connection.
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