Tag Archives: employee advocacy

The British Heart Foundation Expands Partnership with SoAmpli to Include Thousands of Retail Staff and Volunteers

The British Heart Foundation expands partnership with SoAmpli to include thousands of retail staff and volunteers! The British Heart Foundation, the single biggest funder of cardiovascular research in the UK, chose SoAmpli as their key technology provider in 2016 for a new and exciting social advocacy programme. The team at the BHF were looking for an easy

What makes a brand ‘human’?

Let’s face it, it’s not too unusual to run into corporate communications that feel impersonal and distant from a customer’s point of view. So, it’s no coincidence that agencies use the word ‘humanising’ over and over again when providing advice on brand messaging. Putting aside any possible scepticism towards the seemingly volatile concept, humanising customer