Over the last few years, social selling has gained more and more traction in the B2B sphere, as more and more industry studies demonstrate its effectiveness. As a strategy, social selling looks to leverage social media channels to start more business conversations, qualify leads better and move prospects down the sales funnel faster. When you consider that
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Three minutes. 180 seconds. What can you actually do in that amount of time? You could boil the kettle, listen to a pop song or you could read this entire blog post… Three minutes. 180 seconds. It may not seem like a long time, but there is A LOT you can achieve in such a
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LinkedIn recently joined the social media big league with a revamped newsfeed and some exciting new features (including, most recently, the ability to upload native videos onto the platform), giving salespeople even more opportunities to connect with prospects and clients. This new found maturity means it is more similar to other social media networks we’ve grown to know and
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Not too long ago, we had the pleasure of sitting down with social selling expert and blogger Wendy Van Gilst to discover how her passion for social selling was born, and what she identified as the top challenges when scaling social selling at a large B2B company. But that’s not all we covered during our
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