Monthly Archives: January 2018

“The concept of influencers doesn’t apply only to Instagrammers or Mummy bloggers”. Interview with Neal Schaffer

Not too long ago, we had the pleasure of sitting down with international social selling and influencer marketing expert Neal Schaffer to discover how his passion for social selling was born and what his social media routine looks like, as well as discuss his top suggestions for B2B businesses looking to step up their social media

“Companies should not put social media in silos”. Interview with Neal Schaffer

When we first launched SoAmpli back in 2014, few people were familiar with the concept of social selling, employee advocacy or influencer marketing for B2B brands. The number of such company-wide programmes was limited, and organisations that wanted to increase brand awareness while helping sales teams find more prospects and move conversations down the funnel