Organic versus paid social media – what you need to know for your marketing budgets

It’s a debate that’s continued since we first connected as friends with Tom at MySpace… how much should you be spending when it comes to social media? The truth is there’s never a one-size-fits-all answer. For some marketers, they like to plough the majority of their social budget into paid-for, scheduled activity to ensure they’re
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Putting CDS under the spotlight

It’s time to hand over the reins to the many exciting brands we’re proud to work with in our client portfolio. So, here is everything you need to know about James Fraser, Business Development Manager at CDS, as the enterprise delves into how they effectively utilise social media and what employee advocacy means to them…
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Guide: Four ways to create a killer comms strategy – download today!

Content marketing has always been a high priority for organisations to master when attracting prospects and engaging existing customers. And many of us can’t escape an article – throughout what has been a turbulent year – without someone making reference to how ‘communication is now more important than ever before’. But it is true. Effective
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