How to Speed Up Lead Generation In 2018

Your sales team should be focusing their time on nurturing current prospects to close the sale. However, a crucial component to consistent sales in your business is to always be thinking about the next one as well. Otherwise, every time a sales representative closes a deal, they need to start chasing down a new customer
CONTINUE READING

“The concept of influencers doesn’t apply only to Instagrammers or Mummy bloggers”. Interview with Neal Schaffer

Not too long ago, we had the pleasure of sitting down with international social selling and influencer marketing expert Neal Schaffer to discover how his passion for social selling was born and what his social media routine looks like, as well as discuss his top suggestions for B2B businesses looking to step up their social media
CONTINUE READING

“Companies should not put social media in silos”. Interview with Neal Schaffer

When we first launched SoAmpli back in 2014, few people were familiar with the concept of social selling, employee advocacy or influencer marketing for B2B brands. The number of such company-wide programmes was limited, and organisations that wanted to increase brand awareness while helping sales teams find more prospects and move conversations down the funnel
CONTINUE READING

Twitter & LinkedIn: The Perfect Social Selling Match

When harnessed properly, Social media is a salesperson’s best friend   There is one thing that social media is absolutely brilliant for: Identifying and developing sales leads, by helping you: 🚀 Better understand your prospects’ and clients’ challenges 🚀 Offer content, services or products when your prospects really need them When thinking about using social
CONTINUE READING

How to Use Video to Rock Social Selling [INFOGRAPHIC]

Mobile video consumption is currently growing by 100% every year. This is the kind of statistic that really showcases how fast our consumer habits are changing. In this landscape, it’s no surprise that more and more social media channels are trying to reinvent themselves as video hosting platforms, with most of them offering YouTube-like functionalities to
CONTINUE READING

What your Twitter behaviour can teach you

When we spend a lot of time trying to craft awesome and witty tweets, we start to think that the most interesting thing about them is the message they contain. But that’s not the whole story… When properly analysed, tweets can tell a story well beyond their character limit (whether you’re thinking of the old
CONTINUE READING