Twitter & LinkedIn: The Perfect Social Selling Match

When harnessed properly, Social media is a salesperson’s best friend   There is one thing that social media is absolutely brilliant for: Identifying and developing sales leads, by helping you: 🚀 Better understand your prospects’ and clients’ challenges 🚀 Offer content, services or products when your prospects really need them When thinking about using social
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How to Use Video to Rock Social Selling [INFOGRAPHIC]

Mobile video consumption is currently growing by 100% every year. This is the kind of statistic that really showcases how fast our consumer habits are changing. In this landscape, it’s no surprise that more and more social media channels are trying to reinvent themselves as video hosting platforms, with most of them offering YouTube-like functionalities to
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What your Twitter behaviour can teach you

When we spend a lot of time trying to craft awesome and witty tweets, we start to think that the most interesting thing about them is the message they contain. But that’s not the whole story… When properly analysed, tweets can tell a story well beyond their character limit (whether you’re thinking of the old
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Fuel your sales with real-time data

It’s one of those days where you’ve sent out a good amount of sales emails and made enough calls to make your mobile phone provider say “ka-ching!”. But you want more. You want more prospects, you want more leads. Where can you find them? For a while, you’ve been hearing that social media is the
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Solving the Hashtag Dilemma

Since Chris Messina, a social technology expert, came up with the very first hashtag on Twitter in August 2007, hashtags have become an intrinsic part of social media life. From Twitter, they have taken most social media networks by storm. Although the concept is the same on every platform (use hashtags to place your post under a larger ‘thematic
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SoAmpli Spotlight: Marketing a Startup

For the second instalment of our “Meet the team” series, we spoke to Margherita Maspero, aka Maggie. Maggie is employee nº1 of SoAmpli and our Senior Marketing Manager. Having been the pillar of our Marketing and Comms for the past three years, she is the voice of SoAmpli and our Social Media Dragon Slayer 🔥🐉 We
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How long does your content last on Social Media?

Social media never sleeps… A big challenge when developing your personal brand on social media is figuring out how often to post to different channels. The number of connections you have on each social channel is different, and Social Media companies update their algorithms constantly, changing the rules that determine who will see your posts, and when. The infographic below shows you how long – on average
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