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It’s a bit derailing for marketers as many organisations reassess their marketing spend during these uncertain times, in order to lessen the pressure on bottom line. We completely understand (believe us!) That’s why we want to try and stick to ‘business as usual’ as much as humanly possible during such critical moments. As such, we’ll
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Four reasons why charity marketers need a strong social media presence

There’s never been a greater time to be thinking about the impacts the current climate is having on everyone. And as organisations and individuals across the globe continue to try and make everything ‘business as usual’, there is a huge amount of pressure on charities that desperately need help to weather the Coronavirus outbreak. According
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Case study: British Heart Foundation

Here’s how a charity transformed its social media activity to empower customers and staff… The British Heart Foundation funds over £100 million of research each year into heart and circulatory diseases – and the things that cause them. Gleaning such vital, and often life-saving, information enables the organisation to promise future preventions, treatments and cures.
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The 7 questions you should ask in a social sharing platform demo

As billions of social media users update their networks by the second, it’s easy for organisations to get lost in online noise – especially if they’re struggling to post regularly with relevant content. For many businesses, they might have social media scheduling tools set-up to help relieve those time-sensitive stresses and strains as they tackle
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SoAmpli Meets… Amy Wright, content marketer and SEO consultant

We’re always on the hunt for experts in the world of social media as we continue to evolve our communication methods in a digital-first era. So, we wanted to gather even more insight for our blog – and that’s why we got into a conversation with Amy Wright, a fantastic advocate for achieving commercially savvy
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Company versus a personal brand – who reigns supreme?

With 45% of the population on social media, such platforms are proving to be a dominant form of communication, promotion and a commercially-savvy lead generation tool. In today’s digitally-led world, enterprises are constantly trying out new ways to innovatively engage with customers and prospects. Whether through visually striking imagery, online competitions, polls, videos or quality
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