How to measure social selling

Lead generation via social media has often been seen as a secondary goal by many businesses with some firms solely using channels to boost brand recognition and increase following. While these goals can offer value in their own right – and shouldn’t be discounted in today’s evolving digital landscape – organisations can now access a
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SoAmpli Presents: An Interview with Edwin Amerman, Duck Creek Technologies

In August of 2017, Boston-based Duck Creek Technologies selected the SoAmpli platform to power their company-wide social selling programme. Since then they have seen impressive results. These include: Sharing over 9,700 posts to social media Reaching over 9.1 million people on social media Generating over 71,350 click-throughs on content shared from SoAmpli In the third instalment of our
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How to activate your sales team on social media

It wasn’t that long ago when the only ways to generate a new sales lead were to speak to prospects on the phone or book face-to-face meetings to discuss your products and services. However, for today’s sales professional, that’s no longer the case. Technology and the internet have vastly changed the way in which we
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