SoAmpli Meets… Jess Valenghi, team and client manager at Pick & Mix Marketing

For the next instalment of our popular Q&A series, we caught up with Jess Valenghi to talk all-things social media. She discusses the true value of engaging content, killer social advertising campaigns, and why organisations need a strong online voice now more than ever. Here’s her crucial insight… Summarise your role and what Pick &
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Guest blog: 4 ways to create a killer content strategy

As a modern-day marketer, content is king – and the multichannel methods used are critical in how to engage with customers in order to create lead generation opportunities. A comms plan is an important part of building those online conversations and driving brand recognition, but it’s important to understand that it won’t be an overnight
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Using social media to keep communicating – and controlling the message

As billions of social media users scroll through their newsfeeds – now more than ever before – it’s important for organisations continue to utilise their online voice when it’s needed the most. During the pandemic, online activity has seen a dramatic uplift as self-isolators and people working from home fire up their remote Wi-Fi connection.
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Personal development webinars – sign up for free

It’s a bit derailing for marketers as many organisations reassess their marketing spend during these uncertain times, in order to lessen the pressure on bottom line. We completely understand (believe us!) That’s why we want to try and stick to ‘business as usual’ as much as humanly possible during such critical moments. As such, we’ll
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Four reasons why charity marketers need a strong social media presence

There’s never been a greater time to be thinking about the impacts the current climate is having on everyone. And as organisations and individuals across the globe continue to try and make everything ‘business as usual’, there is a huge amount of pressure on charities that desperately need help to weather the Coronavirus outbreak. According
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Case study: British Heart Foundation

Here’s how a charity transformed its social media activity to empower customers and staff… The British Heart Foundation funds over £100 million of research each year into heart and circulatory diseases – and the things that cause them. Gleaning such vital, and often life-saving, information enables the organisation to promise future preventions, treatments and cures.
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The 7 questions you should ask in a social sharing platform demo

As billions of social media users update their networks by the second, it’s easy for organisations to get lost in online noise – especially if they’re struggling to post regularly with relevant content. For many businesses, they might have social media scheduling tools set-up to help relieve those time-sensitive stresses and strains as they tackle
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SoAmpli Meets… Amy Wright, content marketer and SEO consultant

We’re always on the hunt for experts in the world of social media as we continue to evolve our communication methods in a digital-first era. So, we wanted to gather even more insight for our blog – and that’s why we got into a conversation with Amy Wright, a fantastic advocate for achieving commercially savvy
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