British Heart Foundation, the single biggest funder of cardiovascular research in the UK, have chosen SoAmpli as their key technology provider for a new and exciting social advocacy programme.
“We chose SoAmpli for one key reason, its simplicity”
The team at the BHF were looking for an easy and effective tool to engage and inform their wide base of advocates across the country in areas as diverse as fundraising, retail and head office staff as well as mobilise them around the organisation’s numerous campaigns. SoAmpli proved perfect for that.
By providing easy access to a pool of posts, staff and advocates can immediately share core content to their multiple social media channels. SoAmpli is set to grow awareness about BHF’s mission and research, both internally within the organisation and externally with the general public.
“We chose SoAmpli for one key reason, its simplicity” Athar Abidi, BHF Social Media manager, commented. SoAmpli’s distinctive approach to user experience and technology design comes hand in hand with a unique focus on clients’ objectives and needs, as Athar remarked:
“The SoAmpli team have been great at listening to our specific needs, really taking on board our suggestions and supporting us every step of the way. It’s hard to find a SaaS company as involved in their clients’ success as SoAmpli.”
Maz Nadjm, founder and managing director of SoAmpli, commented: “We are extremely excited about working with BHF, an amazing charity with 45 years of inspiring history behind them. We have no doubt SoAmpli will be key in helping them activate advocates and drive awareness about their mission through social media”.
Following a highly successful six-month pilot, whose results exceeded expectations, thousands of BHF advocates will join the SoAmpli social advocacy platform in 2017 to stay informed and spread the word about BHF’s numerous and exciting initiatives.
