In the ever-evolving digital landscape we live in, understanding the latest trends and being able to quickly adapt our strategies and processes to them is essential to stay relevant. The concept that social media networks have been revolutionising, among other things, also the world of B2B sales won’t come as a surprise; however, the number of companies and sales teams embracing these channels strategically for prospecting and selling is still relatively low.
The number of worldwide social media users is projected to grow from 2.1 billion in 2016 to 2.5 billion by 2018 (business2community). 84% of CEOs and VPs say they use social media to help make purchasing decisions (business2community). Yet, as many as 2 out of 3 companies have no social media strategy for their sales teams.
There is no shortage of truly helpful material out there about social selling and its benefits. This is why we created a shortlist of e-books, perfect for anyone wanting to learn more about social selling strategies, as well as explaining some actionable ways of turning them into reality.
1. Social Selling 101
By Koka Sexton
For those who are just getting started with social selling
This book covers first the multiple reasons why your business should integrate Social Media for Sales and then goes deeper into various matters from setting up a winning profile on you social pages to finding leads and building a pipeline online. The author Koka Sexton is one of the must-follow social influencer on Twitter and is a recognized expert in social selling. His e-book provides a great introduction to get started with social selling and gain a better understanding of the matter in its entirety.
2. Social Selling: Techniques to Influence Buyers and Changemakers
By Tim Hughes, Matt Reynolds
For those looking for a further training in social selling as beginners or practicioners
Since its publication in July 2016, this clear structured guide has quickly become one of the go-to sources for anyone trying to learn more about the subject. The authors explain how to successfully integrate social selling into an organisation by building social trust and influence. This clear guide summarizes the important aspects about social selling straight to the point and is a great support for both beginners and practicioners. The book was written by Tim Hughes, one of the most important influencers on social media when it comes to social selling according to various online blogs such as Hootsuite and Matt Reynold, a leading technology sociologists, blogger, and social selling technology entrepreneur.
3. The Art of Social Selling: Finding and Engaging Customers on Twitter, Facebook, LinkedIn, and Other Social Networks
By Shannon Belew
For those who want to know more about the power of social media and its properties
This simple and useful guide created by top selling author Shannon Belew explains how to utilize content and conversation on Social Media for your sales strategy online. Every chapter guides you through a structured journey, clearly explaining how you can sell online in B2B and B2C environments as well as showing you the best way to keep track of the online activities around your business. The book concludes with tips around mobile selling in order to keep up with the booming mobile technologies. A great read for everyone that is looking for a better understanding of social media activities in general and how to be effective in social selling specifically.
Embracing Social Media as a salesperson is only the first step to experience the true benefits of Social Selling. Companies will start seeing scalable and consistent results with social selling when they invest in strategic planning, the right kind of technology and on-going support.
At SoAmpli, our expertise lies in helping clients implement social selling in the most effective and efficient way.