It’s important for businesses to tap into the power of their people – and how they possess a deeper understanding of customer needs – as well as the type of digital comms they want to interact with. Empowering staff can transform a firm’s online presence and ROI too, because customers often trust those they know
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Lead generation via social media has often been seen as a secondary goal by many businesses with some firms solely using channels to boost brand recognition and increase following. While these goals can offer value in their own right – and shouldn’t be discounted in today’s evolving digital landscape – organisations can now access a
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It’s not an overnight success when charities encourage people to part with their hard-earned cash – it takes patience, a real understanding of what people want to hear, and an explanation as to why they should help. GDPR has certainly made things more challenging for charities too. It’s caused organisations to redefine their proposition and
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Social media never sleeps… A big challenge when developing your personal brand on social media is figuring out how often to post to different channels. The number of connections you have on each social channel is different, and Social Media companies update their algorithms constantly, changing the rules that determine who will see your posts, and when. The infographic below shows you how long – on average
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