Tag Archives: Social Media Marketing

How to measure social selling

Lead generation via social media has often been seen as a secondary goal by many businesses with some firms solely using channels to boost brand recognition and increase following. While these goals can offer value in their own right – and shouldn’t be discounted in today’s evolving digital landscape – organisations can now access a

How long does your content last on Social Media?

Social media never sleeps… A big challenge when developing your personal brand on social media is figuring out how often to post to different channels. The number of connections you have on each social channel is different, and Social Media companies update their algorithms constantly, changing the rules that determine who will see your posts, and when. The infographic below shows you how long – on average