It’s important for businesses to tap into the power of their people – and how they possess a deeper understanding of customer needs – as well as the type of digital comms they want to interact with. Empowering staff can transform a firm’s online presence and ROI too, because customers often trust those they know
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Have you noticed how more companies are encouraging their employees to share content on social media? And it’s not just the regular consumer brands doing it either – even B2B companies like Dell and HP Enterprise have got in on the action. It’s because they know just how popular employee advocacy is and – for
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#SMWF returned to London to deliver top-level strategic advice and insight for anyone whom social is either already, or needs to be, high on the business agenda for 2014. Our very own Maz Nadjm spoke on the panel at the SMWF event along with moderator Thomas Power, Co-Founder, Scredible, James Whatley, Social Media Director, Ogilvy
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