Today’s B2B marketing departments are creating more video content than ever before – and with good reason. Video content attracts more organic traffic from search engines and keeps them on your website longer. In fact, nearly 60% of executives will choose video over text content if shown both. No wonder so many B2B companies are using video in their
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Your sales team should be focusing their time on nurturing current prospects to close the sale. However, a crucial component to consistent sales in your business is to always be thinking about the next one as well. Otherwise, every time a sales representative closes a deal, they need to start chasing down a new customer
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For the longest time, lead generation on social media was a secondary goal when it came to businesses and their use of the medium. Instead, social media was all about awareness, community, interaction, and building a fanbase. While these goals certainly offer value and shouldn’t be discounted, they don’t pay the bills – something businesses
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Not too long ago, we had the pleasure of sitting down with international social selling and influencer marketing expert Neal Schaffer to discover how his passion for social selling was born and what his social media routine looks like, as well as discuss his top suggestions for B2B businesses looking to step up their social media
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