It wasn’t that long ago when the only ways to generate a new sales lead were to speak to prospects on the phone or book face-to-face meetings to discuss your products and services. However, for today’s sales professional, that’s no longer the case. Technology and the internet have vastly changed the way in which we
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Today’s B2B marketing departments are creating more video content than ever before – and with good reason. Video content attracts more organic traffic from search engines and keeps them on your website longer. In fact, nearly 60% of executives will choose video over text content if shown both. No wonder so many B2B companies are using video in their
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Your sales team should be focusing their time on nurturing current prospects to close the sale. However, a crucial component to consistent sales in your business is to always be thinking about the next one as well. Otherwise, every time a sales representative closes a deal, they need to start chasing down a new customer
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For the longest time, lead generation on social media was a secondary goal when it came to businesses and their use of the medium. Instead, social media was all about awareness, community, interaction, and building a fanbase. While these goals certainly offer value and shouldn’t be discounted, they don’t pay the bills – something businesses
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