It’s no doubt one of the most used acronyms in the world of marketing – ROI (return on investment), writes Force24’s marketing automation platform managing director, Adam Oldfield. It’s understandable of course. After all, there’s little point undertaking an activity if it doesn’t pay for itself and reap results. It could also be argued that
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For the second instalment of our “Meet the team” series, we spoke to Margherita Maspero, aka Maggie. Maggie is employee nº1 of SoAmpli and our Senior Marketing Manager. Having been the pillar of our Marketing and Comms for the past three years, she is the voice of SoAmpli and our Social Media Dragon Slayer 🔥🐉 We
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For the second interview of our Advisor Spotlight series, we’ve sat down with digital marketing leader Dominic Collins. Dom has spent his career driving the digital transformation of huge companies like Sky, Autotrader, Orange and EE, where he has undertaken multiple senior positions with great creativity and commercial success. Since 2015, he’s been immersed in
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Unless you have spent the last few weeks in a secluded beach with no internet access and very little human interaction (in which case… lucky you!), you have probably heard of the gaming app that is literally taking the world by storm. Since its launch on July 6th, Pokémon Go has been charming millions of players
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