With 45% of the population on social media, such platforms are proving to be a dominant form of communication, promotion and a commercially-savvy lead generation tool. In today’s digitally-led world, enterprises are constantly trying out new ways to innovatively engage with customers and prospects. Whether through visually striking imagery, online competitions, polls, videos or quality
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It’s important for businesses to tap into the power of their people – and how they possess a deeper understanding of customer needs – as well as the type of digital comms they want to interact with. Empowering staff can transform a firm’s online presence and ROI too, because customers often trust those they know
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Have you noticed how more companies are encouraging their employees to share content on social media? And it’s not just the regular consumer brands doing it either – even B2B companies like Dell and HP Enterprise have got in on the action. It’s because they know just how popular employee advocacy is and – for
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If there is one thing job candidates are becoming better and faster at, that’s gathering information on social media about companies they might want to work for. From friends of friends who work at an organisation, to Instagram photos showcasing glimpses of company culture and life, there are a number of ways for recruits to
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