Tag Archives: Employer Branding

Company versus a personal brand – who reigns supreme?

With 45% of the population on social media, such platforms are proving to be a dominant form of communication, promotion and a commercially-savvy lead generation tool. In today’s digitally-led world, enterprises are constantly trying out new ways to innovatively engage with customers and prospects. Whether through visually striking imagery, online competitions, polls, videos or quality

The role of Social Selling in Employer Branding

If there is one thing job candidates are becoming better and faster at, that’s gathering information on social media about companies they might want to work for. From friends of friends who work at an organisation, to Instagram photos showcasing glimpses of company culture and life, there are a number of ways for recruits to