Next up in our expert interview series, we chat to Kelly Newcomb who values the work of online content in how it can upskill and support digital audiences across the globe. Check out her vital insight here… Summarise your role and what Plume stands for We’re a niche E-Learning design and development agency that serves
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It’s no doubt one of the most used acronyms in the world of marketing – ROI (return on investment), writes Force24’s marketing automation platform managing director, Adam Oldfield. It’s understandable of course. After all, there’s little point undertaking an activity if it doesn’t pay for itself and reap results. It could also be argued that
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It’s important for businesses to tap into the power of their people – and how they possess a deeper understanding of customer needs – as well as the type of digital comms they want to interact with. Empowering staff can transform a firm’s online presence and ROI too, because customers often trust those they know
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Marketing automation isn’t a new concept in a digitally-led world, but there are still some who might be reluctant when considering it for their organisation. There’s no denying that a modern marketing department looks very different to what it might’ve been 10, 20 years – or even 12 months – ago. Digital transformation is having
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