Tag Archives: Data

How to measure social selling

Lead generation via social media has often been seen as a secondary goal by many businesses with some firms solely using channels to boost brand recognition and increase following. While these goals can offer value in their own right – and shouldn’t be discounted in today’s evolving digital landscape – organisations can now access a

The best types of content for social selling

Every company has a few mantras that inspire their day-to-day work life. At SoAmpli, we tell ourselves constantly: ‘Ask the data. It has the answers’. During the last two years in business, we have observed a number of trends on the types of content salespeople love best for social selling. But we needed to dig deeper into