Lead generation via social media has often been seen as a secondary goal by many businesses with some firms solely using channels to boost brand recognition and increase following. While these goals can offer value in their own right – and shouldn’t be discounted in today’s evolving digital landscape – organisations can now access a
CONTINUE READING

There is a lot of talk out there about which social media channels are most effective for social selling, but little sound research on what platforms sales teams actually use in their day-to-day life. This is why, here at SoAmpli, we decided to pull up our sleeves and analysed what social media channels are most
CONTINUE READING

Every company has a few mantras that inspire their day-to-day work life. At SoAmpli, we tell ourselves constantly: ‘Ask the data. It has the answers’. During the last two years in business, we have observed a number of trends on the types of content salespeople love best for social selling. But we needed to dig deeper into
CONTINUE READING