Content marketing has always been a high priority for organisations to master when attracting prospects and engaging existing customers. And many of us can’t escape an article – throughout what has been a turbulent year – without someone making reference to how ‘communication is now more important than ever before’. But it is true. Effective
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As a modern-day marketer, content is king – and the multichannel methods used are critical in how to engage with customers in order to create lead generation opportunities. A comms plan is an important part of building those online conversations and driving brand recognition, but it’s important to understand that it won’t be an overnight
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Next up in our expert interview series, we chat to Kelly Newcomb who values the work of online content in how it can upskill and support digital audiences across the globe. Check out her vital insight here… Summarise your role and what Plume stands for We’re a niche E-Learning design and development agency that serves
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We’re always on the hunt for experts in the world of social media as we continue to evolve our communication methods in a digital-first era. So, we wanted to gather even more insight for our blog – and that’s why we got into a conversation with Amy Wright, a fantastic advocate for achieving commercially savvy
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