Tag Archives: engagement

Solving the Hashtag Dilemma

Since Chris Messina, a social technology expert, came up with the very first hashtag on Twitter in August 2007, hashtags have become an intrinsic part of social media life. From Twitter, they have taken most social media networks by storm. Although the concept is the same on every platform (use hashtags to place your post under a larger ‘thematic

The 3 Golden Rules of LinkedIn Engagement

LinkedIn recently joined the social media big league with a revamped newsfeed and some exciting new features (including, most recently, the ability to upload native videos onto the platform), giving salespeople even more opportunities to connect with prospects and clients. This new found maturity means it is more similar to other social media networks we’ve grown to know and

How to get ALL kinds of employees to engage as advocates

It is a truth universally acknowledged that not all employees have the same attitude towards their job. That super passionate employee who sees holidays as a personal outrage is as much a possibility as the ‘How-did-I-end-up-here?!’ detached one. True, these different approaches are situated on a behavioural spectrum rather than being divided into sharp categories,