In our highly digitised world, social media has become an essential tool for sales teams in all sectors. As an ever-increasing number of sales experts agree on, using social media to find prospects and strengthen relationships with clients is an extremely effective strategy, which has become known as Social Selling.
Despite this, a lot of companies are still leaving money on the table, afraid that training their sales teams in social selling is too expensive, too time-consuming or too risky.
In order to give a snapshot of the current state and help you gain a new perspective on the matter, we have created a list of the 10 stats about Social Selling every salesperson should know.
SOCIAL SELLING AND THE BUYING PROCESS
75% of customers say they use social media as part of the buying process (Source)
81% of buyers are more likely to engage with a strong, professional brand. (Source)
47% of B2B buyers consume 3-5 pieces of content prior to engaging with a salesperson. (Source)
50% of buyers avoid sales professionals with incomplete LinkedIn profiles. (Source)
SOCIAL SELLING AND HITTING QUOTA
78% of salespeople using Social Media outsell their peers. (Source)
90% of top salespeople use social selling tools, compared with 71% of sales professionals overall. (Source)
74% of salespeople beating their quota by 10% or more say they have an excellent understanding of the use of social media for prospecting, nurturing relationships and closing deals. (Source)
SOCIAL SELLING AND SALES ENABLEMENT
Failure to align sales and marketing teams around the right processes and technologies costs B2B companies 10% or more of revenue per year (Source)
53% of salespeople want help in understanding social selling better. (Source)
Salespeople at companies that provide access to a social selling platform share, on average, 15 posts per week on their multiple social media channels. (Source)
If you’d like to know more about how we are helping thousands of salespeople sell more through social selling, please get in touch!