There has been a lot of conversation around Social Selling in 2016, and rightly so. With its focus on prospects’ and clients’ specific interests and needs, social selling is the perfect sales strategy for the times we live in. More and more companies are embracing it, training their sales force in social media best practices and implementing technology to support their initiatives.
We have put together some seriously motivational quotes from expert social sellers to showcase why empowering your sales team on social media should be your top priority in 2017.
“Social Selling is not all about messing about on LinkedIn; it is about generating leads and revenue.” – Timothy Hughes
“When you start with what’s at stake for the buyer, you earn the right to their attention.” – Jake Sorofman
“Social selling expands on the age-old basics of getting to know your customers and meeting their needs.” – Jon Ferrara
“You must earn the right to have a conversation with your potential prospects.” – Melonie Dodaro
“Social selling is a shared effort between the sales and marketing teams. Ideally, marketing produces the messaging and sales utilizes their networks to deliver the content to potential buyers.” – Lindsay Kolowich
“Social media creates kinship between companies and customers, and kinship equals purchase intent.” – Jay Baer
“Sellers who’ve embraced social media are creating new opportunities that totally bypass traditional sales channels. It’s about good selling – using all the tools that are available to you today.” – Jill Konrath
“The best salespeople know that their expertise can become their energy in selling.” – Mike Bosworth
“Technology is a double – edged sword. Just as sales people are moving into the future, buyers are already ahead of us.” – Koka Sexton
“If you want to use social networking as a sales tool, then you must actively participate in conversations and the echange of ideas.” – Shannon Belew